Vice President, Client Services
As Vice President, Client Services, Barbara has a hands-on approach to creating and implementing strategies, being involved in client relationships, and account management.
With over 25 years of experience in marketing and direct response, Barbara specializes in bringing a multi-channeled marketing approach to traditional fundraising campaigns. She has been integral in creating and establishing innovative online solutions, which integrate with offline channels in order to maximize nonprofits’ retention, net revenue, and brand awareness.
She is also adept at online and offline analytics and most importantly, she knows how to utilize information to help clients generate net revenue and strong donor relationships.
She has established and managed comprehensive direct response programs for many nonprofits. These programs included acquisition, renewal, newsletters, monthly sustainer/pledge, acknowledgments (receipts and welcome packages), telemarketing, major donor and intermediate programs, annual reports, planned giving, online (stewardship and revenue producing) and social media. Programs also included freemiums, traditional, back-end fulfillment, and collateral materials.
Throughout her career she has successfully transitioned many accounts, been involved in several start-up programs for nonprofits, and has helped many nonprofits grow at a steady pace of over 10% each year.
She has worked with many leading nonprofit organizations during her career, including U.S. Fund for UNICEF, The Smile Train, Catholic Relief Services, AARP Foundation, Susan G. Komen for a Cure, American Diabetes Association, The ALS Association and National Parkinson Foundation, among others.
Account service is not Barbara’s only expertise. She served dual responsibilities as media planner and account service for many years, providing strategic plans for both nonprofit and commercial accounts.
Barbara graduated magna cum laude from Kennesaw State University with a BA in Marketing.