LW Robbins President Lynn S. Edmonds Named 2013 Max Hart Nonprofit Achievement Award Recipient

Lynn S. Edmonds, President of LW Robbins, a nationally recognized direct marketing fundraising industry leader, has been named the Direct Marketing Association (DMA) Nonprofit Federation 2013 Max Hart Nonprofit Achievement Award Recipient.

The award recognizes Ms. Edmonds’ many accomplishments and her deep commitment to the nonprofit fundraising community during her 35-plus year career.

The Max Hart Nonprofit Achievement Award, presented annually at the Washington Nonprofit Conference, recognizes career accomplishments by an exceptional fundraising professional with a track record of service, leadership, innovation and integrity. The award winner must be a respected authority in direct marketing fundraising practices and issues, and must be committed to the professional development of others through shared knowledge and mentorship.

Ms. Edmonds will receive the award at the Max Hart Nonprofit Achievement Award Gala Luncheon at the 2013 Washington Nonprofit Conference on Thursday, February 7, 2013 at the Renaissance Downtown Hotel in Washington, DC.

Ms. Edmonds also recently received the 2012 Direct Marketing Fundraisers Association Marketer of the Year Award in December 2012.

Ed Marino, CEO of LW Robbins remarked, “We’re very proud and honored to have Lynn’s career accomplishments recognized by the DMA with this prestigious award. Lynn’s contributions to our industry have been truly outstanding. Her expertise continues to serve as a tremendous resource for our staff, our clients and the entire nonprofit community.”

During the course of her career, Ms. Edmonds and her teams have developed innovative and successful fundraising programs for many leading nonprofit organizations such as American Cancer Society, Special Olympics, American Health Assistance Foundation, St. Labre Indian School, MAP International, Coast Guard Foundation, American Diabetes Association, National Multiple Sclerosis Society, Catholic Relief Services, Consumers Union, Covenant House, National Audubon Society, and over 35 regional food banks, among others.

A hands-on fundraiser and leader, Ms. Edmonds is deeply involved in the direct response fundraising community. She is a board member of the Association of Direct Response Fundraising Counsel (ADRFCO), the National Catholic Development Conference (NCDC), and the DMA Direct Marketing Educational Foundation, and has served on the Advisory Board of FundRaising Success Magazine. She chaired the DMA Nonprofit Federation’s 2009 New York Nonprofit Conference and is a frequent speaker at fundraising and direct marketing conferences nationwide. Ms. Edmonds also received both the FundRaising Success Magazine Lifetime Achievement Award and the New England Direct Marketing Association Direct Marketer of the Year Award in 2010. Under her leadership, Ms. Edmonds’ fundraising teams have also won over 100 national and regional industry awards for creative excellence and outstanding results.

About the DMA Nonprofit Federation Max Hart Nonprofit Achievement Award

The Max Hart Nonprofit Achievement Award is named for Max Hart, the long-time Director of Fundraising at Disabled American Veterans (DAV). A United States Army veteran and transplant from the for-profit sector, Mr. Hart went on to exemplify the best of nonprofit professionals as a steadfast advocate, supporter and champion of professionalism not just in his role at DAV but within the entire nonprofit direct marketing community. Mr. Hart set the high standards for this award that all who receive it must meet. Lynn Edmonds and past recipients of the award represent the very best of what professionals in this industry can achieve.

About LW Robbins

LW Robbins (www.lwra.com) is a full service direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, raising more net income to support their missions through a blend of traditional and digital channels. The agency’s clients represent regional and national constituencies and virtually all sectors of the nonprofit world. Clients include Special Olympics, American Cancer Society, American Health Assistance Foundation (Alzheimer’s Disease Research, Macular Degeneration Research, and National Glaucoma Research), Juvenile Diabetes Research Foundation, St. Labre Indian School, Vietnam Veterans Memorial Fund, People for the Ethical Treatment of Animals, Coast Guard Foundation and more than 35 food banks. Founded in 1970, the agency is located in Holliston, Massachusetts, and employs more than 70 people.

LW Robbins President Lynn S. Edmonds Named 2012 DMFA Marketer of the Year

 

LW Robbins President Lynn S. Edmonds Named

2012 DMFA Marketer of the Year

FOR IMMEDIATE RELEASE

Holliston, MA – January 3, 2013

Lynn S. Edmonds, President of LW Robbins, a nationally recognized direct marketing fundraising industry leader, has been named the 2012 Direct Marketing Fundraising Association (DMFA) Marketer of the Year.

The award recognizes Ms. Edmonds’ many accomplishments and her deep commitment to the nonprofit and direct marketing communities during her 35-plus year career.

Ms. Edmonds received the award at the DMFA Year-End Luncheon on Wednesday, December 5, 2012 at the Yale Club in New York City.

During the course of her career, Ms. Edmonds has developed innovative and successful fundraising programs for many leading nonprofit organizations such as the American Cancer Society, Special Olympics, American Health Assistance Foundation, St. Labre Indian School, MAP International, the Coast Guard Foundation, American Diabetes Foundation, National Multiple Sclerosis Society, Catholic Relief Services, Consumers Union, Covenant House, National Audubon Society, and over 40 regional food banks, among others.

A hands-on fundraiser and leader, Ms. Edmonds is deeply involved in the direct response fundraising community. She is a board member of the Association of Direct Response Fundraising Counsel (ADRFCO) and the National Catholic Development Conference (NCDC). She was recently appointed to another term on the board of the DMA Direct Marketing Educational Foundation and has served on the Advisory Board of FundRaising Success Magazine. She has served as Co-Chair of the DMA Nonprofit Federation Nonprofit Conference and is a frequent speaker at fundraising and direct marketing conferences nationwide.

Ms. Edmonds also received the FundRaising Success Magazine Lifetime Achievement Award in 2010. Under her leadership, Ms. Edmonds’ fundraising teams have also won over 100 national and regional industry awards for creative excellence and outstanding results.

Ed Marino, CEO of LW Robbins remarked, “We are very proud and honored to have Lynn’s accomplishments recognized by our industry and our peers. Lynn is deeply committed to both the fundraising community and her team here within LW Robbins. We are all very fortunate to have Lynn as a leader and colleague. Her wealth of experience and knowledge is a tremendous resource for us all.”

The DMFA Marketer of the Year Award was created by the DMFA in 2002 to honor a member who has made significant contributions to the direct marketing fundraising field. The DMFA is the only professional association catering exclusively to direct marketing fundraisers and provides educational programs, networking events and member resources for nonprofit professionals and the suppliers who serve them.

About LW Robbins

LW Robbins (www.lwra.com) is a full service direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, raising more net income to support their missions through a blend of traditional and digital channels. The agency’s clients represent regional and national constituencies and virtually all sectors of the nonprofit world. Clients include Special Olympics, American Cancer Society, American Health Assistance Foundation (Alzheimer’s Disease Research, Macular Degeneration Research, and National Glaucoma Research), Juvenile Diabetes Research Foundation, St. Labre Indian School, Vietnam Veterans Memorial Fund, and Coast Guard Foundation and more than 35 Food Banks. Founded in 1970, the agency is located in Holliston, Massachusetts, and employs more than 70 people.

For more information, please contact:

Polly Papsadore
Director of Marketing
LW Robbins
201 Summer Street
P.O. Box 5838
Holliston, MA 01746-5835
Tel: 800-229-5972, ext. 200

Fax: 508-893-0213
Email: ppapsadore@lwra.com

Photo Attachment:

(left to right) Cara Marinelli, Account Manager, LW Robbins; Lynn S. Edmonds, President, LW Robbins; Bryan Terpstra, Vice President, Client Services, LW Robbins at the DMFA Year-End Luncheon, December 5, 2012.

LW Robbins Digital Division Appoints Two Senior Fundraising Professionals

LW Robbins Digital Division Appoints

Two Senior Fundraising Professionals

Adcieo, the digital division of LW Robbins, today announced the addition of two senior staff to its management team, with the appointment of Debbie Snyder as Vice President of Sales and Marketing, and Thalia Driessen as Creative Director.  Both Snyder and Driessen bring to Adcieo a wealth of knowledge and expertise in digital marketing services and fundraising.

“We are pleased to add these two industry experts to our management team,” said Dennis Chyba, Adcieo President. “The addition of Debbie and Thalia brings both strategic and tactical leadership to their respective roles.”

As the digital marketing arm of LW Robbins, Adcieo provides a variety of digital services, including:

• Integrated marketing and fundraising campaigns

• Web site and mobile strategy and implementation

• SEO and SEM strategy, implementation and analytics

• Social media integration with e-mail and web

• Database integration and custom development work

• Online display advertising and search

• Event marketing and fundraising

Ed Marino, LW Robbins CEO added, “We continue to expand to meet the growing demands for digital services across the entire LW Robbins platform. It underscores our commitment to expanding our digital services offering to the nonprofit community.”

Snyder’s deep understanding of the non-profit market, strategic planning, community relations and professional services makes her a valuable addition to the Adcieo team. In addition to her time at Merkle where she headed Merkle’s non-profit business development, Snyder’s career includes a number of high profile executive sales, marketing and professional services positions at Stratmark, Kintera, KindMark and EDS.

Driessen comes to Adcieo from similar positions at Blackbaud and Kintera. She is a results-oriented creative professional with more than ten years of experience in design for the marketing, consulting and software industries. She has an innate ability to balance best practices, usability and visual concepts across all media. Her specialties include creative direction, art direction, team management, project delivery, branding, and customer relations.

About LW Robbins

LW Robbins (www.lwra.com) is a full service direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, raising more net income to support their missions through a blend of traditional and digital channels. The agency’s clients represent regional and national constituencies and virtually all sectors of the nonprofit world. Clients include Special Olympics, American Cancer Society, American Health Assistance Foundation (Alzheimer’s Disease Research, Macular Degeneration Research, and National Glaucoma Research), Juvenile Diabetes Research Foundation, St. Labre Indian School, Vietnam Veterans Memorial Fund, and Coast Guard Foundation and more than 35 Food Banks. Founded in 1970, the agency is located in Holliston, Massachusetts, and employs more than 70 people.

About Adcieo

Adcieo (www.adcieo.com) is a leading digital marketing firm serving the nonprofit community with expertise in web design; the development, deployment and management of integrated marketing campaigns; social media solutions; data management and conversion; and mobile apps. Its focus is on helping organizations identify, adopt, and use appropriate best-fit technology to drive business goals with a maximum return on investment. Working with a wide range of digital marketing tools and platforms, Adcieo provides strategic direction, marketing engagement and fundraising support as well as tactical implementation. Its team has a diverse background, and embraces each project as an opportunity to build a lasting relationship, one that grows over time and creates client success, not dependency. 

For more information, please contact:

Dennis Chyba

President

Adcieo, a division of LW Robbins

3500 Boston Street

Suite 323

Baltimore, MD 21224

Tel: 410-864-8893

Email: dennis.chyba@adcieo.com

 

 

LW Robbins Wins 18 New England Direct Marketing Association Awards for Creative Excellence

LW Robbins, a full-service direct response fundraising agency, has won 18 Awards for Creative Excellence from the New England Direct Marketing Association (NEDMA).  The award presentation was held at The Museum of Science in Boston on June 27, 2012.

LW Robbins won seven Gold awards, five Silver awards and six Bronze awards, representing nine clients, including Special Olympics, Grand Canyon Association, Food Bank For New York City, and Worcester County Food Bank, among others.

The awards span direct mail, online, and integrated media categories.

 “Like in previous years, we’ve proven our success across a variety of media and categories…winning for acquisition, donor retention, and brand-building efforts. We’re honored that once again NEDMA has recognized our expertise and our clients’ successes! ” said Lynn Edmonds, President of LW Robbins.

“Being recognized by our industry peers is an added bonus and provides a positive outside perspective on our creative efforts,” said Robin Riggs, Chief Creative Officer. “And winning Golds in brand building, direct mail and online copywriting, and integrated campaign categories reinforces specific strengths we’re proud of,” Ms. Riggs continued.

LW Robbins’ winning clients include national and regional organizations in the health, social services, food bank, and environmental sectors, demonstrating the agency’s fundraising expertise across a wide range of missions and donor constituencies.

LW Robbins has won a total of 100 NEDMA Awards over the past seven years.

 

About the NEDMA Awards for Creative Excellence

Each year the NEDMA Awards for Creative Excellence honor direct marketing campaigns that have the best strategy, creative and most importantly, results. To maintain objectivity, the panel of judges features highly regarded, experienced direct marketing professionals from outside New England.

 

About LW Robbins

LW Robbins, Co. (www.lwra.com) is a full-service direct response fundraising agency devoted exclusively to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income to support their missions. The agency’s clients, including American Cancer Society, American Health Assistance Foundation, Coast Guard Foundation, Grand Canyon Association, Juvenile Diabetes Research Foundation, MAP International,  Special Olympics, St. Labre Indian School, Vietnam Veterans Memorial Fund and 36 Food Banks, represent regional and national constituencies, and virtually all sectors of the nonprofit world. Located in Holliston, MA, the agency employs 82 people.

 

For more information, please contact:
Polly Papsadore
Director of Marketing
LW Robbins
201 Summer Street
P.O. Box 5838
Holliston, MA 01746-5835
Tel: 800-229-5972, ext. 200

Fax: 508-893-0213
Email: ppapsadore@lwra.com

LW Robbins Acquires Adcieo—A Baltimore-Based Digital Marketing Firm

LW Robbins Wins 18 New England Direct Marketing Association Awards for Creative Excellence

LW Robbins, a full-service direct response fundraising agency, has won 18 Awards for Creative Excellence from the New England Direct Marketing Association (NEDMA).  The award presentation was held at The Museum of Science in Boston on June 29, 2011.

LW Robbins won seven Gold awards, two Silver awards and nine Bronze awards, representing nine clients, including Food Bank for New York City, Juvenile Diabetes Research Foundation, Special Olympics, St. Labre Indian School, The Home for Little Wanderers, and the United Nations Refugee Agency, among others.

The awards span both direct mail and online/interactive categories.

 “Our clients measure our success on how much net income we raise for their missions. We do this by producing data-informed, integrated campaigns that consistently deliver strong results,” said Lynn Edmonds, president of LW Robbins.

“Like in previous years, we’ve proven our success across a variety of media and categories…winning for direct mail, email, and integrated campaigns, as well as acquisition, donor cultivation, and brand-building efforts. We’re honored that once again NEDMA has recognized our expertise and our clients’ successes! ” she continued.

LW Robbins’ winning clients include national and regional organizations in the international relief, social services, food bank and health sectors, demonstrating the agency’s ability to apply its fundraising expertise across a wide range of missions and donor constituencies.

LW Robbins has won a total of 82 NEDMA Awards over the past six years.

 

About the NEDMA Awards for Creative Excellence

Each year the NEDMA Awards for Creative Excellence honor direct marketing campaigns that have the best strategy, creative and most importantly, results. To maintain objectivity, the panel of judges features highly regarded, experienced direct marketing professionals from outside New England.

 

About LW Robbins

LW Robbins, Co. (www.lwra.com) is a full-service direct response fundraising agency devoted exclusively to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income to support their missions. The agency’s clients, including American Cancer Society, American Health Assistance Foundation, Coast Guard Foundation, Juvenile Diabetes Research Foundation, MAP International,  Special Olympics, St. Labre Indian School, The UN Refugee Agency, and over 40 Food Banks, represent regional and national constituencies, and virtually all sectors of the nonprofit world. Located in Holliston, MA, the agency employs over 65 people.

 

For more information, please contact:
Polly Papsadore
Director of Marketing
LW Robbins
201 Summer Street
P.O. Box 5838
Holliston, MA 01746-5835
Tel: 800-229-5972, ext. 252

Fax: 508-893-0213
Email: ppapsadore@lwra.com

LW Robbins Announces New Fundraising Partnership with American Health Assistance Foundation

LW Robbins, a full service direct response fundraising agency that has served nonprofit organizations exclusively for over 40 years, announced today a new partnership with American Health Assistance Foundation (AHAF), a leading nonprofit organization that is dedicated to finding cures for age-related degenerative diseases. The foundation funds research on Alzheimer’s disease, macular degeneration, and glaucoma and provides the public with free information about risk factors, preventative lifestyles, and current treatments and coping strategies. LW Robbins will manage the organization’s direct response education and fundraising programs.

AHAF has selected LW Robbins as its direct marketing partner because of the agency’s rich experience and success in fundraising consulting and its deep expertise in the health sector.

“We were impressed by the depth of talent and experience of the LW Robbins team, and their focus on strong net income results and data-driven strategies and creative approaches,” said Donna Callison, Vice President of Development for AHAF. “We’re eager to tap into the collective expertise of President Lynn Edmonds and her staff of seasoned fundraisers as we look to grow AHAF’s direct response program in the years ahead,” she continued.

“We are tremendously honored that AHAF has chosen us to manage their direct response program,” said Ms. Edmonds, president of LW Robbins. “Our health sector clients have exceeded industry benchmarking performance over the years despite a challenging fundraising environment, and we are confident that we can improve the performance of AHAF’s program as well,” she continued.

“Our team is truly committed to helping AHAF produce more net income to fund the vital research and services it provides to fight these devastating diseases. Many of our team members have been touched by these diseases in their families. They are eager to put their fundraising skills and talents to work to make a difference in finding cures and boosting awareness. The level of excitement about our new partnership with AHAF is really palpable throughout the entire agency,” Ms. Edmonds remarked.

The first campaigns produced by the new AHAF-LW Robbins partnership will launch in June.

About the American Health Assistance Foundation

The American Health Assistance Foundation (www.ahaf.org) is a nonprofit organization dedicated to finding cures for age-related degenerative diseases. The foundation funds research on Alzheimer’s disease, macular degeneration, and glaucoma and provides the public with free information about these diseases, including risk factors, preventative lifestyles, and current treatments and coping strategies. Since its founding in 1973, AHAF has awarded more than $115 million in research grants to some of the most prominent scientists working at universities, hospitals and medical centers worldwide. The foundation is located in Clarksburg, MD.

About LW Robbins

LW Robbins (www.lwra.com) is a full service direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income to support their missions. The agency’s clients, including Special Olympics, Juvenile Diabetes Research Foundation, St. Labre Indian School, The UN Refugee Agency, MAP International and Coast Guard Foundation and over 40 Food Banks, represent regional and national constituencies, and virtually all sectors of the nonprofit world. Located in Holliston, MA, the agency employs over 60 people and is an independently operated subsidiary of the W.A. Wilde Company.

For more information, please contact:
Polly Papsadore
Director of Marketing
LW Robbins
201 Summer Street
P.O. Box 5838
Holliston, MA 01746-5835
Tel: 800-229-5972, ext. 252
Fax: 508-893-0213
Email: ppapsadore@lwra.com

LW Robbins President Lynn Edmonds Wins Fundraising Success Lifetime Achievement Award and New England Direct Marketing Association Direct Marketer of the Year Award

LW Robbins Associates President Lynn Edmonds recently received two industry awards recognizing her outstanding achievements in fundraising: the Fundraising Success Magazine Lifetime Achievement Award and the New England Direct Marketing Association (NEDMA) Direct Marketer of the Year Award.

Both awards pay tribute to her many accomplishments and her deep commitment to the nonprofit and direct marketing communities during her 35-plus year career. The Fundraising Success Lifetime Achievement Award was announced in the magazine’s February 2010 issue, and the NEDMA Direct Marketer of the Year Award was presented at the NEDMA Annual Conference at Bentley University in Waltham, Massachusetts on May 12.

In its cover story, Fundraising Success lauds Lynn as well-known for “her passion, dedication and unabashed love of her craft.”

In his introductory remarks at the NEDMA Annual Conference, 2009 Direct Marketer of the Year Bob Cargill of Cargill Creative described Lynn as “a fearless leader and a tireless networker, a direct marketing dynamo and a fundraising virtuoso, a good friend and loyal colleague to so many of us both here in this room tonight and throughout the industry.”

Other industry leaders also praised Lynn as follows:

Ed Marino, President, W.A. Wilde remarked, “We are most proud of having Lynn’s accomplishments recognized by her industry and by her peers. Equally, many of us at Wilde get to see Lynn’s leadership inside of the LW Robbins organization. And we can say without a doubt that the leadership Lynn exhibits externally, is only matched by the leadership she demonstrates internally with her team at Robbins. She is committed to her industry and to her team, and it is apparent. Both the direct marketing industry and our company are fortunate to have Lynn Edmonds in our worlds.”

Karen Kansala, development director, St. Labre Indian School said, “Lynn Edmonds loves what she does and it shows. She's never too busy to stop and answer a question -- whether it be from a fund raising novice or someone with experience. Lynn is a ‘big picture’ kind of person who understands how even the tiniest of details carry great importance. She is well organized and knows how to surround herself with the best talent possible, encouraging teamwork and results-oriented solutions. Lynn always has a good word to say about colleagues and competitors alike.”

Lynn Edmonds is a nationally recognized industry leader who has developed innovative fundraising programs for scores of nonprofit organizations during her career. She joined LW Robbins Associates in 1999 as Executive Vice President and became President in 2001. Under her leadership, LW Robbins has provided results-driven strategic development and analysis, and creative and production services to more than 50 nonprofit clients.

For more than three decades, Lynn and her teams have worked with organizations such as the American Cancer Society, Special Olympics, MAP International, The UN Refugee Agency, Juvenile Diabetes Research Foundation, the Coast Guard Foundation, American Diabetes Association, National Multiple Sclerosis Society, Catholic Relief Services, Consumers Union, Covenant House, National Audubon Society, Native American Rights Fund, Washington National Cathedral and more than 40 regional food banks.

Lynn’s direction on behalf of many of these clients has yielded several Direct Marketing Association ECHO Awards, and nearly 100 national and local awards.

LW Robbins was recently notified that it has won fifteen 2010 NEDMA Creative Awards for Excellence, which will be formally announced at the annual awards banquet in Boston on June 15. LW Robbins’ awards honor large, national organizations and regional groups in the international relief, social services and health sectors, demonstrating the agency’s ability to apply its fundraising expertise across a wide range of missions and donor constituencies.

A hands-on fundraiser and leader, Lynn is deeply involved in the direct response fundraising community. She is a board member of ADRFCO and has served on both the board of DMEF and the Advisory Board of Fundraising Success Magazine. She recently served as Co-Chair of the DMA Nonprofit Federation 2009 New York Nonprofit Conference and is a frequent speaker at fundraising and direct marketing conferences nationwide.

Prior to joining LW Robbins, Lynn served as Senior Vice President and General Manager of Epsilon’s Fundraising and Membership Services division.  She attended the State University of New York at Stony Brook.

About L.W. Robbins Associates

LW Robbins Associates is a full service, all media direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income for their missions. The agency’s clients, including Special Olympics, Juvenile Diabetes Research Foundation, The UN Refugee Agency, MAP International, St. Labre Indian School, Coast Guard Foundation, and 44 Food Banks, represent regional and national constituencies, and virtually all sectors of the nonprofit world. Located in Holliston, MA, the agency employs over 60 people and is an independently operated subsidiary of the W.A. Wilde Company.

For more information, please contact:
Polly Papsadore
Director of Marketing
L.W. Robbins Associates
201 Summer Street
P.O. Box 5838
Holliston, MA 01746-5835
Tel: 800-229-5972, ext. 252
Fax: 508-893-0213
Email: ppapsadore@lwra.com

LW Robbins Associates Wins 15 New England Direct Marketing Association Awards for Creative Excellence

LW Robbins Associates, an all-media direct response fundraising agency that has served nonprofit organizations exclusively for over 38 years, won 15 awards at the New England Direct Marketing Association’s (NEDMA) 2009 Awards for Creative Excellence Show held at The Roxy in Boston on June 10, 2009.

LW Robbins won six Gold awards, five Silver awards and four Bronze awards. The agency’s award-winning clients include Doctors Without Borders, Fox Chase Cancer Center, The Home for Little Wanderers, Lighthouse International, Special Olympics, St. Labre Indian School, and The UN Refugee Agency. The awards span 12 different categories including Consumer Order Generation, Customer Retention, E-mail, Brand Building, Best Copywriting, Best Art Direction, Print Advertising and “Direct Marketing on a Shoestring” categories.

With 15 total awards including 6 Gold awards, LW Robbins won more awards in total, and more Gold awards than any other agency at the show.

“I always emphasize that our clients measure our success on how much net income we raise for their missions. We do this by producing data-driven, multi-channel campaigns that consistently deliver strong results,” said Lynn Edmonds, president of LW Robbins.

“What’s particularly special about this year’s NEDMA Awards, is that we’ve proven our success across a variety of media. We’ve won awards for direct mail, e-mail and print campaigns,” she continued.

“Our expert team of fundraisers knows how to successfully integrate all media to maximize campaign results, increase donor retention and drive more revenue. We’re thrilled that NEDMA has recognized our expertise and our clients’ successes!” said Edmonds.

The awards honor large, national organizations and regional groups in the international relief, social services and health sectors, demonstrating the agency’s ability to apply its fundraising expertise across a wide range of missions and donor constituencies.

LW Robbins has won a total of 49 NEDMA Awards over the past four years.

About L.W. Robbins Associates

LW Robbins Associates is a full service, all media direct response fundraising agency devoted to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income for their missions. The agency’s clients, including Doctors Without Borders, Harvard Magazine, The Home for Little Wanderers, Juvenile Diabetes Research Foundation, Lighthouse International, MAP International, Special Olympics, St. Francis House, The UN Refugee Agency and 44 Food Banks, represent regional and national constituencies, and virtually all sectors of the nonprofit world. Located in Holliston, MA, the agency employs over 60 people and is an independently operated subsidiary of the W.A. Wilde Company.

About the NEDMA Awards for Creative Excellence

Each year the NEDMA Awards for Creative Excellence honor direct marketing campaigns that have the best strategy, creative and most importantly, results. To maintain objectivity, the panel of judges features highly regarded, experienced direct marketing professionals from outside New England.

For more information, please contact:
Polly Papsadore
Director of Marketing
L.W. Robbins Associates
201 Summer Street
P.O. Box 5838
Holliston, MA 01746-5835
Tel: 800-229-5972, ext. 252
Fax: 508-893-0213
Email: ppapsadore@lwra.com

L.W. Robbins Associates Announces New Partnership with Juvenile Diabetes Research Foundation

L.W. Robbins Associates, a full service direct response fundraising agency that has served nonprofit organizations exclusively for over 35 years, announced today a new partnership with Juvenile Diabetes Research Foundation (JDRF), the leading charitable funder and advocate of type 1 (juvenile) diabetes research worldwide. L.W. Robbins will manage the organization's direct response donor relationship program.

JDRF has selected L.W. Robbins as its direct marketing partner because of the agency's rich experience and success in fundraising consulting and its expertise in the health sector.

"We were impressed by the depth of talent and experience of L.W. Robbins, which starts with president Lynn Edmonds, who's been developing and implementing successful fundraising programs for over 30 years," said Shawn McKenna, Director, Individual Gifts Program for JDRF. "Lynn has surrounded herself with a team of veteran fundraisers, and we're eager to tap into their collective expertise as we look to grow JDRF's direct marketing program in the years ahead," he continued.

Robbins has conducted a thorough analysis of JDRF's donor file data, revealing several strong opportunities for growth in the program. These include better cultivation of JDRF's higher value donors, and refined segmentation strategies to target the best donors to maximize net revenue. Robbins will also assist JDRF with the integration of e-mail and direct mail to boost overall campaign results.

"We are very honored that JDRF has chosen us to manage their direct marketing program," said Ms. Edmonds, president of L.W. Robbins Associates. "As we do with all of our clients, we're taking a data-driven approach to JDRF's fundraising program. Our strategists carefully and constantly analyze campaign results and donor file data to determine who should be contacted, what type of communication they should receive,and when. All of this is in the interest of achieving the best possible net revenue for each campaign and for the entire annual program," she added.

Robbins has conducted a thorough analysis of JDRF's donor file data, revealing several strong opportunities for growth in the program. These include better cultivation of JDRF's higher value donors, and refined segmentation strategies to target the best donors to maximize net revenue. Robbins will also assist JDRF with the integration of e-mail and direct mail to boost overall campaign results.

The first campaign produced by the new JDRF-Robbins partnership is a donor renewal mailing which will launch in July.

About Juvenile Diabetes Research Foundation

JDRF is the leading charitable funder and advocate of type 1 (juvenile) diabetes research worldwide. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Type 1 diabetes is a disease which strikes suddenly and requires multiple injections of insulin daily or a continuous infusion of insulin through a pump. Insulin, however, is not a cure for diabetes, nor does it prevent its eventual and devastating complications which may include kidney failure, blindness, heart disease, stroke, and amputation.

Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.16 billion to diabetes research, including more than $137 million in FY2007. In FY2007, the Foundation funded 700 centers, grants and fellowships in 20 countries.

About L.W. Robbins Associates

L.W. Robbins Associates is a full service direct response fundraising agency that is devoted to helping nonprofit organizations acquire and cultivate loyal donors, and raise more net income for their missions. The agency's clients, including Special Olympics, Doctors Without Borders, Fox Chase Cancer Center, The UN Refugee Agency, MAP International and 44 Food Banks, represent regional and national constituencies, and virtually all sectors of the nonprofit world. Located in Holliston, MA, the agency employs over 60 people and is an independently operated subsidiary of the W.A. Wilde Company.

For more information, please contact:
Polly Papsadore
Director of Marketing
L.W. Robbins Associates
201 Summer Street
P.O. Box 5838
Holliston, MA 01746-5835
Tel: 800-229-5972, ext. 252
Email: ppapsadore@lwra.com
Fax: 508-893-0213