Director of Marketing
Polly has over 19 years of experience in all media direct marketing, public relations, event production, advertising, promotions and strategy development in a broad range of industries, including consumer products, publishing and technology.
Polly joined LW Robbins in 2005. She serves as a key strategist for new business initiatives, developing strategic plans, managing file audits and creative audits, brainstorming on strategy, creative and testing recommendations and developing direct response fundraising plans.
Prior to LW Robbins, Polly owned and operated an all natural prepared meals company, where she managed all business operations, personnel, strategy development and marketing programs. Prior to that, Polly was a senior account director for Papsadore Direct, Inc., an agency she co-owned, which then merged with Direct Results Group, an all-media direct marketing agency in Boston. In the early ‘90s, she was part of the 8 person team at International Data Group that launched the now internationally famous …For Dummies brand of self-help books.
Polly is an active member of the Direct Marketing Association (DMA) Nonprofit Federation and Direct Marketing Fundraisers Association (DMFA) and the Direct Marketing Association of Washington, DC (DMAW). She currently serves on the DMA Nonprofit Federation Marketing Committee. She has served on several planning committees for the DMA Nonprofit Conferences, and was Co-Chair of the 2012 Washington Nonprofit Conference.
She is a cum laude graduate of Middlebury College in Middlebury, VT with a BA in History with minors in Economics and English.